The Sheboygan Chamber of Commerce has a new tourism slogan for the city and Rick and Len have the perfect radio ad for it. The campaign theme is "How do You Sheboygan?"
Yes, they've now turned "Sheboygan" into a verb.
But, as Rick and Len Show listeners know, the city on the big lake is already well know for something. That, of course, is the Weird Ass Sheboygan County Story of the Day. So it seems natural to capitalize on it, right?
Click here to hear the commercial we think they should use.